Váš zákazník predáva tenisky viacerých štýlov v závislosti od sezóny. V súvislosti s novou kampaňou na basketbalové tenisky nedávno aktualizoval svoje kampane tak, aby odrážali nové zacielenia na publikum. Čo môže v rámci kampane Search Ads 360 použiť na sledovanie týchto zmien?

Labels are a flexible way to organize and track campaigns, ad groups, keywords, and other items in Search Ads 360. They allow you to apply custom categories to your campaigns, making it easy to monitor performance changes related to specific initiatives, like a new campaign for basketball sneakers or updated audience targeting. This enables efficient reporting and analysis of these specific changes. Conversion columns track conversion data, not campaign structure changes. Templates are used for generating campaigns and ads, not for tracking changes to existing campaigns. Segments break down data by various dimensions, but labels provide a direct way to mark and track specific campaign updates.