Váš zákazník uvažuje o svojich reportoch a všimne si, že služba Search Ads 360 používa na sledovanie konverzií namiesto atribučného modelu na základe údajov, ktorý nastavil minulý týždeň, základný lineárny atribučný model vygenerovaný v minulosti. Prečo sa môže Search Ads 360 predvolene vracať k predchádzajúcemu modelu?

Search Ads 360 requires a sufficient volume of data (clicks and conversions) to accurately build and maintain a data-driven attribution (DDA) model. If the number of clicks and conversions drops below the necessary threshold, the system cannot generate a reliable DDA model. In such cases, Search Ads 360 will default back to a simpler, rule-based attribution model, such as the linear model, to ensure continuous conversion tracking and reporting. The other options are incorrect because: "Too many keywords" does not directly cause a DDA model to revert; the issue is data volume, not keyword count. "Historical data being transferred" is a normal process for DDA models, not a reason for reversion. "Model created during bid strategy optimization" is irrelevant to the data volume requirement for DDA model maintenance.