Váš zákazník, výrobca prémiových nápojov, si v službe Search Ads 360 nastavil stratégiu ponúk cieľovej návratnosti výdavkov na reklamu. Pri vyhodnocovaní jej výkonnosti si všimne, že je málo konzistentná a využíva minimum automatických nastavení. Čím to môže byť?

The correct answer is that the evaluation was done after only one to two weeks. Target ROAS (Return On Ad Spend) bidding strategies, like most automated bidding strategies in Search Ads 360, require a learning period to gather sufficient data and optimize performance. Evaluating too early (e.g., after one to two weeks) means the strategy hasn't had enough time to learn and adjust, leading to inconsistent results and minimal automation. Checking performance after conversion delay cycles have passed is generally a good practice, not a reason for poor performance. Not performing optimizations or adjustments after launching the bidding strategy could also be a factor, but the primary issue when performance is inconsistent and automation is low in the initial stages is insufficient learning time. Evaluating after four weeks would typically provide a more stable view of the strategy's performance, assuming conversion delays are accounted for.