Vaša firma uplatňuje marketingovú stratégiu pre športové oblečenie, ktorá zahŕňa viacero zaručených programových dohôd s nastavenou správou frekvencie na úrovni kampane. V službe Display & Video 360 si všimnete, že v rámci jednej z vašich dohôd bolo odmietnutých 10 000 žiadostí o ponuku. Čo to znamená pre vašu kampaň?

The correct answer is "It allows you to re-invest your budget and reach new users." When 10,000 bid requests are rejected in a guaranteed programmatic deal with campaign-level frequency capping, it means that the system prevented your ads from being shown to users who had already reached their frequency cap. This is a positive outcome because it prevents wasted ad spend on overexposed users. The budget that would have been spent on those rejected bids is now available to be reallocated, allowing you to reach new, unique users who haven't yet seen your ad, thereby expanding your campaign's overall reach and efficiency. "It allows you to increase ad coverage across the same users" is incorrect because rejected bids due to frequency capping explicitly prevent overexposure to the same users. "It allows you to reduce unique reach" is incorrect; by reallocating the budget, you can expand unique reach. "It allows you to reduce impressions in certain regions" is incorrect; while frequency capping can impact impressions, its primary effect is on individual user exposure, not necessarily regional reduction unless the region is saturated with users who have hit the cap.