Vaša firma uvádza na trh novú meditačnú aplikáciu. Chcete spolupracovať priamo s konkrétnym komunikačným médiom a získať pevný počet zobrazení v sekcii o zdravom životnom štýle na webe tohto vlastníka. Aký typ dohody v službe Display & Video 360 by ste mali použiť?

A guaranteed programmatic deal is the correct choice because it allows you to secure a fixed number of impressions at a predetermined price directly with a publisher. This ensures your ad appears in the desired "healthy lifestyle" section, meeting your objective of a direct partnership and guaranteed inventory. A private auction deal involves bidding against a limited number of advertisers, offering no guarantee of impressions. An open auction deal is even less controlled, as it's open to all advertisers, making impression guarantees impossible. A preferred deal offers a fixed price but no guaranteed impressions; the publisher can still sell the inventory elsewhere if a higher bid comes in.