Vaša marketingová firma vytvorila pútavú reklamu, ktorá získava veľký počet kliknutí v porovnaní s počtom zobrazení. Čo by táto reklama mohla spôsobiť v aukcii v službe Google Ads?

A high click-through rate (CTR) indicates that an ad is highly relevant and engaging to users. In Google Ads, a higher expected CTR is a key component of Ad Rank, which determines an ad's position and whether it shows at all. Therefore, an engaging ad with a high CTR will likely lead to a higher Ad Rank. A higher CTR doesn't necessarily lead to a higher cost-per-click (CPC) for the advertiser; in fact, a higher Ad Rank can sometimes lead to a lower CPC due to improved Quality Score. The advertiser doesn't "get more bids" in the auction; rather, their ad is more competitive. While ad quality can reduce CPC, there's no fixed percentage like "at least 40%.