Vaše marketingové aktivity sa dlhodobo zameriavajú na zvýšenie objaviteľnosti aplikácie vašej firmy. Aké sú dva dôvody, prečo by ste pri propagácii aplikácie mali zvážiť interakcie s aplikáciou? (Vyberte dve možnosti.)

App engagement campaigns are crucial because many users download an app and then forget about it, leading to low usage. Re-engaging these users can reactivate them and drive value. Additionally, a significant percentage of users stop using an app within three months, indicating a high churn rate. App engagement campaigns can remind these users of the app's value, offer new features, or provide incentives to encourage continued use, thereby improving retention. The option about users who haven't downloaded the app yet is incorrect because app engagement focuses on existing users, not new acquisitions. The option about accidental uninstallation due to OS updates is a technical issue, not a primary driver for app engagement marketing strategies.