Viktória spravuje účet Google Ads firmy RelicsComics. Sústreďuje sa na zlepšenie mobilného konverzného pomeru (mCvR) bez toho, aby zmenila čokoľvek iné. Aké zmeny môže firma RelicsComics očakávať vo svojom účte Google Ads, ak sa Viktórii podarí zvýšiť mCvR?

If Viktória successfully increases the mobile conversion rate (mCvR), it means a higher percentage of mobile clicks are turning into conversions. Since the number of clicks remains constant (as no other changes are made), an increased conversion rate directly leads to a higher total number of conversions. More conversions, assuming the average value per conversion stays the same or improves, will result in increased revenue for RelicsComics. The other options are incorrect because: "Zvýši sa počet kliknutí a výnosy" (Increased clicks and revenue): The question states no other changes are made, so clicks would not automatically increase. "Zvýši sa počet konverzií a zároveň sa znížia výnosy" (Increased conversions and decreased revenue): This is contradictory; more conversions typically lead to more revenue, not less, unless the value per conversion drastically drops, which isn't implied. "Zníži sa počet konverzií, zatiaľ čo sa zvýšia výnosy" (Decreased conversions while increasing revenue): This is also contradictory. Fewer conversions generally mean less revenue.