Vlastník firmy chce nastaviť videokampaň na Googli, ktorou dosiahne, aby ľudia vo chvíľach rozhodovania zvažovali jeho značku. Aký marketingový cieľ zodpovedá tomuto cieľu?

The correct marketing objective is "Consideration" because the goal is to influence people during their decision-making process, encouraging them to think about the brand. This aligns perfectly with the consideration phase, where potential customers are researching and evaluating options. "Awareness" focuses on introducing the brand to a new audience, not influencing their decision. "Action" aims for immediate conversions like purchases or sign-ups, which is beyond merely considering the brand. "Prospects" (or "Leads") is related to gathering contact information for potential customers, which is a step after consideration, or a more specific type of action.