Vlastník firmy získava z reklám dostatočný objem návštevnosti, ale nie dosť konverzií. Aké kroky môže podniknúť na zlepšenie konverzného pomeru?

Adding more negative keywords helps improve the conversion rate by preventing your ads from showing for irrelevant searches. If you're getting traffic but few conversions, it suggests that the traffic isn't highly qualified. Negative keywords filter out searches from users who are unlikely to convert, ensuring your ads are seen by a more relevant audience. Reducing the campaign budget or stopping traffic entirely would decrease both traffic and conversions, not improve the conversion rate. Using more general keywords would likely increase irrelevant traffic further, worsening the conversion rate.