Vyberáte obrázky, ktoré chcete použiť v kampani discovery pre vašu nábytkársku firmu. Ktorý z nasledujúcich obrázkov sa riadi pokynmi pre kreatívy?

The correct answer is "An image of a person sitting on your best-selling sofa" because Discovery campaigns perform best with lifestyle imagery that shows products in use, creating an emotional connection with the viewer. This approach helps users visualize themselves using the product. An image of the sofa in a living room is better than a white background but still lacks the human element. An image on a white background is too generic and doesn't engage users effectively. A close-up of the fabric, while informative, doesn't convey the overall appeal or utility of the sofa as well as a lifestyle image.