Vzdelávacia firma sa pripravuje na spustenie marketingovej kampane pre svoju aplikáciu. Označte tri faktory, ktoré by firma mala zohľadniť pri určovaní cieľov nadchádzajúcej kampane. (Vyberte tri možnosti.)

When setting campaign goals for an app, it's crucial to align them with the company's broader business objectives. These overarching business goals provide the strategic direction for the app's marketing efforts. App-specific goals then translate these business objectives into measurable actions within the app, such as increasing downloads, user engagement, or in-app purchases. Finally, the app's maturity phase (e.g., launch, growth, or re-engagement) dictates the most appropriate and effective campaign strategies and targets. Considering annual revenue is too broad and not directly actionable for campaign planning. Analyzing competitor strategy is important for market positioning but not a primary factor in defining your campaign's internal goals.