芮卡是一家航空公司的行銷主管,她每個月都必須規劃公司的線上廣告預算。芮卡選擇 Google Ads 的成效規劃工具來完成這項工作。 下列哪兩項是成效規劃工具為芮卡帶來的好處?(請選擇兩項)
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正確答案: 成效規劃工具的預測功能會採用 Google 每週數十億筆的搜尋。, 成效規劃工具會運用機器學習技術來進行預測。.
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The Performance Planner leverages Google's vast dataset, including billions of weekly searches, to generate accurate forecasts for campaign performance. This extensive data input is crucial for reliable predictions. Additionally, the tool incorporates machine learning to analyze historical data, identify trends, and predict future outcomes with greater precision. This allows marketers like Rica to optimize their budget allocation effectively. The Performance Planner is a free tool available to all Google Ads users, not just businesses with hosted storefronts. While it aids in budget allocation for marketing, it does not find funds from other operational budgets, nor does it integrate with external budget management software like QuickBooks.
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