小羅經營一個專門銷售運動用品的網站。由於潛在顧客會在網路上搜尋及比較不同的足球品牌，因此他希望自己的產品能夠出現在各種線上運動刊物中。請問下列哪個選項可協助小羅影響消費者的購物決策？

潛在目標消費者" (In-market audiences) is the correct choice because it targets users who are actively researching and comparing products or services like those offered by Luo's sports equipment website. This audience segment is specifically designed to reach consumers who are close to making a purchase decision, making it ideal for influencing their choices. "興趣相似目標對象" (Affinity audiences) targets users based on their long-term interests and passions, which is too broad for influencing immediate purchase decisions. "自訂興趣相似目標對象" (Custom affinity audiences) allows for more specific targeting based on interests but still focuses on general interests rather than active buying intent. "指定舊訪客客層" (Remarketing to past visitors) targets users who have previously interacted with the website, which is a different strategy focused on re-engagement, not reaching new potential customers actively in the market.