小潔是連鎖服飾店的行銷總監。她需要在固定的預算內，盡量吸引潛在顧客造訪網站。請問她應該在廣告活動中採用哪種自動出價策略？

Maximize Clicks" is the best strategy because the primary goal is to drive as many potential customers as possible to the website within a fixed budget. This strategy directly optimizes for clicks, ensuring the budget is spent to generate traffic. "Target ROAS" (Return On Ad Spend) is incorrect because it focuses on conversion value, which isn't the immediate goal here; the goal is website visits, not necessarily purchases yet. "Target Impression Share" is incorrect as it prioritizes ad visibility, not necessarily clicks or website visits. "Maximize Conversions" is also incorrect because while conversions are ultimately desired, the immediate objective is to attract visitors to the website, and "Maximize Clicks" is more direct for that initial step.