大型零售商的行銷長希望使用線上和離線 KPI，讓現有行銷策略更加現代化。相關團隊歷來都是單打獨鬥。 行銷長在制定全方位的線上到離線策略時，應採取哪三項行動？請選擇三項。

To modernize marketing strategy and integrate online and offline efforts, the CMO must foster collaboration. Setting unified goals and KPIs motivates teams to work towards common objectives, breaking down silos. Understanding each team's current metrics and goals is crucial for effective tracking and alignment. Finally, proposing organizational changes to meeting structures, media budgets, and KPIs ensures that the infrastructure supports an integrated, holistic strategy. Encouraging independent structures or setting separate goals would perpetuate the existing siloed approach, hindering modernization.