一位行銷經理一直在學習搜尋廣告的各項廣告元素。 下列哪些關於顯示網址的敘述最正確?
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正確答案: 使用者看到顯示網址,即可瞭解點按廣告後會前往哪裡。.
為什麼這是答案
The display URL shows users the landing page they will reach after clicking the ad, providing transparency and setting expectations. While the final URL (not the display URL) is what actually directs users to a specific web page, the display URL gives a clear indication of the destination. Display URLs do not provide detailed product or service information; that is the role of headlines and descriptions. The display URL is also distinct from the ad headline, which is typically the most prominent text element.
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