你的客戶是健身器材業者。為了推廣剛推出的虛擬健身應用程式,他們想為在店內下載應用程式的使用者提供優惠價。客戶想將網站流量導向行動版網站,然後將行動版網站流量導向店面,以便提供優惠。 請問你該如何在 Campaign Manager 360 中劃分流量,達到上述成果?
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正確答案: 使用指定行動裝置功能放送兩則不同的廣告,藉此將使用者導向所需位置。.
為什麼這是答案
The correct answer is to use mobile device targeting to serve two different ads, directing users to the desired locations. This approach allows you to create one ad that directs users to the mobile website (for initial app download information) and another ad that directs them to the physical store (where they can get the discounted offer after downloading). Campaign Manager 360's mobile device targeting ensures these ads are shown only to users on mobile devices, which is essential for app downloads and in-store promotions. Targeting existing customers or users near the store with audience features wouldn't directly facilitate the two-step process of driving traffic to the mobile site then to the store for the offer. Including both mobile app and mobile website ads in one campaign with mobile targeting is less precise than using two distinct ads to guide users through the specific desired flow.
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