請問第三方 Cookie 淘汰後，轉換歸因的主要依據為何？

With the deprecation of third-party cookies, conversion attribution will increasingly rely on a combination of advanced techniques. Artificial intelligence (AI) will play a crucial role in analyzing vast datasets and identifying patterns to infer user journeys and conversions. Contextual signals, such as the content of the webpage or app where an ad is displayed, will provide valuable information about user intent and relevance. Finally, privacy-preserving aggregated data, which involves combining data from multiple sources in a way that protects individual user identities, will be essential for understanding overall campaign performance without relying on individual-level tracking. IP addresses alone are not sufficient for accurate attribution due to shared IPs and privacy concerns, and they are not a primary, standalone solution for future attribution.