行銷人可透過哪兩種方式，利用資料深入分析進一步瞭解廣告活動成效？(請選擇兩項)

To understand campaign performance, marketers can leverage data insights by reviewing asset reports to identify and incorporate top-performing assets. This allows for optimization by focusing on what resonates most with the audience. Additionally, including the "view-through conversions" metric in reports provides a more complete picture of the ad's value, as it accounts for conversions from users who saw an ad but didn't click it. Evaluating all paid channels and evenly distributing investment is not a data-driven approach to understanding performance. Tracking users across all visited websites and apps is a privacy concern and not a direct method for understanding ad campaign performance metrics.