阿傑是線上拍賣網站 YardSale.com 的行銷人。該網站的收益創下有史以來最低記錄,行銷部門副總裁要求找出原因。阿傑懷疑問題出自網站不夠容易使用;發現 Google Analytics (分析) 顯示的離開率偏高後,他想進一步瞭解使用者瀏覽網站的情況。 阿傑可以透過哪種類別的 Google Analytics (分析) 報表取得所需資訊?
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正確答案: 流程示意圖報表.
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The Flow Visualization reports (like Behavior Flow, User Flow, and Event Flow) are designed to show the paths users take through your website, from page to page or event to event. This directly addresses Ajay's need to "understand how users are browsing the site" and investigate why a high exit rate might indicate usability issues. Attribution reports focus on how different marketing channels contribute to conversions, not user navigation paths. Audience reports provide demographic and interest data about users, but not their clickstream behavior. Conversion reports detail goal completions and e-commerce transactions, but don't visualize the journey leading up to those conversions or exits.
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