「金舟」公司行銷團隊的 Google Ads 帳戶中一直都有相當高的點閱率。 為何該團隊也必須在公司的行動版網站和應用程式體驗投入資源？

Even with a high click-through rate (CTR), investing in mobile website and app experience is crucial because user interaction extends far beyond the initial click. A high CTR gets users to your site, but a poor mobile experience (slow loading, difficult navigation, non-responsive design) will lead to high bounce rates and low conversion rates, negating the benefit of the initial click. Users expect seamless, intuitive experiences on mobile. While improving the mobile experience might indirectly influence remarketing lists or positive reviews, its primary and most direct impact is on facilitating the complex user journey after the ad click, ultimately driving conversions. A high CTR alone doesn't guarantee success if the landing experience is subpar.