你正在為「談政事新聞」公司設計行動版網站。這個網站主要用於展示該公司的政治新聞服務，並且必須採用適合透過行動裝置存取的設計。 為確保客戶能在「談政事新聞」網站上獲得優質體驗，應該將何者視為首要行銷目標？

The primary marketing objective for a mobile website, especially for a news service, should be to present the brand image effectively, similar to an in-person experience. This ensures consistency and builds trust, which is crucial for a news organization. For a mobile site, a clear and immediate brand impression is vital due to smaller screens and shorter attention spans. Encouraging users to spend a lot of time browsing is a secondary goal; a good brand experience might lead to this, but it's not the initial priority. Soliciting positive reviews or encouraging word-of-mouth promotion are also secondary, outcome-based goals that typically follow a positive initial brand interaction.