阿珍是 GlobalMovers.com 的行銷人。完成這個網站與競爭對手網站的比較分析後,她相信自家網站的載入與回應速度若獲得改善,就能提升成效及貢獻更多收益。 她應該運用哪一項統計資料,說服 GlobalMovers.com 的高階主管優先重視網站速度?
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Conversion rate is the most effective statistic to persuade executives because it directly links website performance to revenue. A higher conversion rate means more visitors complete desired actions, like making a purchase or signing up for a service, directly impacting the company's bottom line. Improving website speed is known to increase conversion rates, making it a compelling argument for investment. Click-through rate (CTR) measures engagement with an ad or link, not overall website performance or revenue. Average page views indicate content consumption but don't directly translate to financial gains. Average daily visitors is a traffic metric, not a measure of how effectively the website turns visitors into customers.
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