「燃料教練」公司認為行動裝置轉換率 (mCvR) 還有提升的空間,並且要求阿里找出商機來改善這個方面的成效。 阿里可採取下列哪種做法,找出有助於提升該公司 mCvR 的商機?
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正確答案: 比較電腦轉換率與 mCvR.
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Comparing desktop conversion rate (CvR) with mobile conversion rate (mCvR) is the most direct way to identify opportunities for improving mCvR. A significant disparity, where desktop CvR is much higher, indicates that the mobile experience likely has specific issues hindering conversions. This comparison highlights the performance gap that needs addressing. Analyzing demographic reports for the industry or reviewing search term reports in Google Ads provides valuable insights into audience and keywords, respectively, but doesn't directly pinpoint why mobile conversions are lower than desktop. Accessing the desktop site from different locations is irrelevant to mobile conversion optimization.
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