琪琪負責管理「遺跡漫畫」企業的 Google Ads 帳戶，她目前正致力於改善行動裝置轉換率 (mCvR)，其他既有做法則全都保持不變。 如果琪琪順利提升了 mCvR，這家企業可預期在 Google Ads 帳戶中發現什麼變化？

Improving mobile conversion rate (mCvR) means a higher percentage of mobile clicks are turning into desired actions (conversions). If other factors remain constant, this directly leads to an increase in the total number of conversions. Since conversions are typically associated with revenue (e.g., sales, leads), an increase in conversions will also result in increased revenue for the business. The other options are incorrect because an improved conversion rate, by definition, means more conversions, not fewer. While clicks might remain the same, more of those clicks are now valuable, leading to increased conversions and revenue.