FishyFishy.com 的行銷人要為高階主管團隊示範,這個網站的新功能可向使用者放送個人化內容。使用者一旦點選 75 折優惠的網路廣告,就會直接前往列載優惠相關資訊的網頁。 以上情況描述的是哪種使用者個人化方式?
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正確答案: 提供相關的到達網頁。.
為什麼這是答案
The correct answer is "Providing a relevant landing page." This scenario describes a user clicking an ad and being directed to a specific page detailing the advertised offer. This is a fundamental aspect of personalization, as the user is immediately presented with content directly relevant to their expressed interest (clicking the ad). "Using known information" is too broad; while the system uses the click to infer interest, "providing a relevant landing page" is the specific action taken. "Implementing dynamic scripting" could be part of how the landing page is created or personalized further, but it's not the primary personalization method described. "Implementing mobile deep linking" is specific to mobile apps and linking directly to content within them, which isn't explicitly stated here.
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