貴公司網站無法達成收益目標，網站的行銷團隊對於導致這種情況的原因表示關切。這樣看來，到達網頁的成效有待商榷。你的工作是分析到達網頁的訪客，確認其中未執行任何操作的使用者所占百分比。 何者是你應該留意的指標？

Bounce rate is the percentage of single-page sessions on your site, meaning visitors left your landing page without interacting further. A high bounce rate indicates that users are not finding what they expect or need on the landing page, directly contributing to missed revenue goals. "Pages per session" measures engagement beyond the first page, not initial disinterest. "New subscribers" and "scroll depth" are conversion or engagement metrics that occur after a user has decided to stay on the page, not indicators of immediate departure.