阿森是「世界趨勢脈動」公司的行銷人,他想在該公司主管的支持下,協助建立更注重使用者需求的健全組織。 若要獲得相關領域主管的支持,阿森應該採取下列哪一項建議做法?
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正確答案: 列出整個競爭環境的基準資料.
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To gain support from stakeholders for a user-centric organization, Arcen should present benchmark data of the entire competitive landscape. This approach demonstrates how the company performs relative to competitors, highlighting areas where user experience might be lacking or superior, thus providing a clear business case for prioritizing user needs. Simply listing Google Ads account summary data, comparing development and marketing team performance, or showing design team statistics are internal metrics that don't provide the external, competitive context needed to convince stakeholders of the broader organizational need for user-centric improvements.
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