必須將應用程式納入行銷策略中的兩大原因為何？(請選擇兩項)

The correct answers highlight key trends in mobile usage. App downloads are consistently increasing, indicating a growing user base and opportunity for engagement. Furthermore, users spend the majority of their mobile device time within apps, making them a primary channel for reaching and interacting with an audience. The incorrect options are misleading. While apps can build brand awareness, it's not universally true that they are more effective than websites for this purpose; effectiveness depends on the campaign and target audience. The claim that apps require less maintenance is false; apps often require significant ongoing updates, bug fixes, and compatibility adjustments.