如果客戶希望獲得價值更高的轉換，他們應從何著手？

To optimize for higher-value conversions, clients should start by assigning values to their conversions. Even if exact revenue figures aren't available, using existing, static, or alternative values like average order value provides a concrete basis for Google Ads' bidding strategies to prioritize more impactful conversions. This allows the system to differentiate between conversions and bid more aggressively for those deemed more valuable, ultimately driving better return on ad spend. Setting a maximum CPC limit (option 1) controls cost but doesn't inherently optimize for higher value. Relying solely on Google's machine learning without providing value signals (option 2) limits its effectiveness in prioritizing specific conversions. Assigning equal value to all conversions (option 3) prevents the system from distinguishing between high- and low-value actions, hindering optimization for improved conversion value.