將 Google Analytics (分析) 與 Google Ads 相連結的主要優點是什麼？

Linking Google Analytics with Google Ads allows you to leverage the detailed event data collected by Analytics, particularly for app installs and in-app conversions. This integration provides a holistic view of user behavior across your app and website, directly attributing app installs and post-install actions to your Google Ads campaigns. This enables more precise optimization of ad spend and improved campaign performance. The other options are incorrect because: While you can get combined reports, the primary benefit isn't just about CRM integration; it's about deeper analytical insights for campaign optimization. Google Analytics and Google Ads do not bypass third-party cookie restrictions to access otherwise unavailable user information; privacy regulations and browser changes are limiting third-party cookie usage. Google Analytics does not directly suggest target ROAS for each campaign; it provides data that helps you determine ROAS.