如要將所有非關鍵字的 Google 廣告彙整成一個自動化的跨產品廣告活動,請問你該使用哪一種廣告活動?
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正確答案: 最高成效廣告活動:結合出價、指定目標、廣告素材和歸因的一流自動化技術,協助你提高轉換次數和價值.
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Performance Max campaigns are designed to consolidate all non-keyword Google Ads into a single, automated, cross-product campaign. This campaign type leverages Google's AI to optimize bidding, targeting, creatives, and attribution across all Google Ads channels (Search, Display, YouTube, Gmail, Discover, and Maps) to drive conversions and conversion value. Video action campaigns focus specifically on driving conversions on YouTube. Smart Shopping campaigns are tailored for e-commerce businesses to maximize revenue based on a target ROAS. App campaigns are designed to promote app downloads, in-app actions, or engagement. While these are all automated, they are specialized for specific goals or channels, unlike Performance Max which offers a comprehensive solution for non-keyword-based advertising across all Google properties.
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