你正在與客戶合力制定長期可行的第一方資料策略。什麼是適合他們採行的建議？

Collecting email addresses directly from users is a foundational first-party data strategy. By adjusting the landing page to prominently feature email address collection early in the user journey, the client can significantly increase the rate at which users provide this valuable information. This builds a robust first-party database, which is crucial for long-term data sustainability and privacy compliance. Capturing device IDs is a less reliable long-term strategy as privacy regulations evolve and platforms restrict access. Investing in third-party data products contradicts the goal of building a first-party data strategy. While offering discounts can incentivize email collection, changing the landing page strategy is a more sustainable and less costly approach to consistently gather first-party data.