你的客戶是運動鞋品牌，他們針對新推出的籃球鞋，使用 Google Analytics (分析) 4 (GA4) 追蹤轉換次數，GA4 會將這筆資料傳回 Search Ads 360。請問客戶使用 GA4 有什麼好處？

Integrating Google Analytics 4 (GA4) with Search Ads 360 (SA360) allows for automated workflows. When conversion data from GA4 is sent to SA360, it enables SA360 to automatically optimize bids, budgets, and campaigns based on these conversion signals. This automation streamlines campaign management and improves efficiency. While GA4 data can inform budget bidding strategies and help track performance, these are outcomes or uses of the data, not the direct benefit of using GA4 with SA360 in terms of what GA4 enables. The core benefit of this integration is the automation it facilitates within SA360. GA4 itself tracks performance, but the question is about the benefit of using GA4 in the context of SA360. Keyword creation effectiveness is not a primary, direct benefit of GA4 integration with SA360; keyword creation is typically a separate process, though GA4 data can inform keyword strategy.