你的一位客戶是租車服務供應商,他們目前使用動態饋給資料,在 Search Ads 360 廣告活動中新增結構。他們的業務目標是提供具競爭力的旅遊價格,且想在廣告活動中主打這些優惠。該客戶想請你說明,他們可運用動態饋給提供哪些定價選項。請問你該如何回答?
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正確答案: 每條路線的均價.
為什麼這是答案
Search Ads 360 allows advertisers to leverage feed data to dynamically generate ads. For a car rental service, including the average price per route in the feed is the most practical and effective option for highlighting competitive travel prices. This directly addresses the client's goal of showcasing competitive pricing by providing a realistic and appealing price point to potential customers. While "price options per route" might seem comprehensive, it could lead to overly complex ad copy or require more sophisticated ad generation rules than typically supported for a single price point. "Lowest price per route" could be misleading if it's rarely available or for a very basic option, potentially disappointing customers. "Highest price per route" would deter customers looking for competitive deals. The average price strikes a balance, offering an attractive and representative cost.
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