Here you will find answers to the latest Google Bid Manager Optimization Assessment. Pass the exam easily!
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When optimizing to build awareness, what components should you optimize first?
- Viewability, budget, and pacing
- Spend, pacing, and frequency
- Sites, creatives, and time of day
- Audience, creatives, and brand
What is the most important factor to consider when evaluating viewability and ad position performance?
- Whether the position was relative to the size of the screen
- That you’re counting apps and sites equally
- That below the fold inventory cannot also be “viewable”
- That viewability and ad position data are measurable
When would you avoid setting your display insertion order’s pacing to “ASAP”?
- To keep spend easy to track and report
- When your unclaimed budget can be reclaimed by your advertising department
- To ensure you always get some of the very best inventory, no matter when it was auctioned
- When you want to ensure you don’t consume your budget too soon and miss valuable impressions
Paul wants to make sure his ads reach users who visit a popular delivery app. Which dimension will he choose when setting up his bid multipliers?
- Apps and URLs
- Audience Lists
What’s an important consideration when excluding keywords of categories that you deem unsafe for your brand?
- Doing so can significantly reduce the inventory your ads can appear with.
- Categories change so frequently that they have an unpredictable effect on reach.
- This can expand your reach to sites you do not intend.
- It can be expensive to implement and maintain.
What’s a good frequency when your goal is to start raising awareness with new people?
- Unlimited — make sure they remember your brand.
- One per day — you’re just trying to meet new people.
- Ten per day — spend some extra so they remember you.
- Three per day — build awareness, but don’t waste budget on unneeded reintroductions.
You have an insertion order designed to get more customers to install your app. What is its goal?
- Drive action
- Create loyalty
- Influence consideration
- Build awareness
Which can be one of the most effective strategies for driving action?
- Including the “Thank you” page in your first-party audience targeting
- Setting the cost per action (CPA) goal 50 percent lower than your target CPA
- Using recency targeting with first-party audience lists
- Always targeting a filtered URL and app list based on where users have converted in the past
What is a key reason to check pacing for TrueView insertion orders right after launch?
- To ensure TrueView ads always pace ahead because they are more profitable
- To ensure the daily budget has been manually calculated correctly.
- To ensure they have not been rejected due to ad policy
- To ensure TrueView bids are not cost-per-view (CPV) because that could cause overspend
Manual optimizations to which components typically provide the greatest impact?
- Loyalty, awareness, action, and consideration
- Budget, pacing, geography, and inventory
- Advertiser, campaign, insertion orders, and line items
- Bids, frequency, site targeting, and creatives
What’s the best way to optimize for creatives with high click rates?
- Bid higher for their entire insertion order.
- Move them to their own line items and bid higher for them.
- Update their visuals and messaging to make them even more compelling.
- Add them to a blacklist so you can exclude them from bidding.
Why is defining a primary goal the first step of optimizing your online advertising campaign?
- It’s the first field you fill out when starting a new campaign in Bid Manager.
- Bid Manager’s optimization wizard uses it to configure the campaign to drive your goal.
- It tells you how to configure your campaign to be effective until you have performance data to guide you.
- Campaign budget is based on goal, from lowest when creating loyalty to highest for awareness raising campaigns.
Why would you look at an impression lost chart when making quick optimizations?
- It shows how many clicks you’ve earned, and how many you are missing out on due to the bid.
- It shows how many auctions you’re losing due to bids, budget, and frequency.
- It shows potential spend based on the audiences targeted for the line item.
- It’s an easy place to see all your bids.
What is the maximum amount Bid Manager will increase your bids when using bid multipliers?
What’s a promising way to increase your remarketing list’s potential impressions?
- Group multiple audiences using AND logic
- Decrease the frequencing setting
- Include the audience that has been to the “Thank you” page
- Include similar audiences
What’s a possible way to optimize toward a $10 cost per action (CPA) goal if your current CPA is $50?
- Set the counting method to include only a percentage of the post-view clicks.
- Set a $10 goal, and bid very high.
- Set a $45 CPA, and then continue to lower it in $5 increments over time.
- Set a CPA goal of $60, and then incrementally increase the goal over time.
How can the pacing metrics help you to optimize remarketing line items?
- By showing you what inventory more spend might have acquired
- By helping you ensure your bids and budgets are not limiting impressions won
- By showing you specifically what pacing should be set at in the next flight
- By helping you ensure the frequency settings do not cause impression loss
What is a way to improve your targeting when your goal is influencing consideration?
- Increase targeting until the audience is under 1,000 users.
- Bid up on the highest-performing audience lists.
- Bid up on the sites with the highest cost per thousand impressions (CPMs) and the lowest number of clicks (because they’re guaranteed to be premium inventory).
- Bid up on the audiences with the highest impressions.
Why would you use fixed manual bidding for a line item instead of leaving it to automated algorithmic bidding?
- Because you have enough performance data and no longer need the algorithm to make estimates
- Because you can factor in more variables than Bid Manager
- You know the targeted audience is especially valuable and you want to make an extra effort to reach it.
- To see if your intuition can beat the algorithm
What can you do to optimize in the final week of your campaign’s flight?
- Delete any line items that don’t meet your cost-per-action (CPA) goal.
- Make sure that the budget is spent in full on the highest-performing insertion orders.
- Decrease all of your bids to ensure the best cost per thousand impressions (CPM).
- Let auto-optimization handle the last week of the flight.
Which of the following is an example of low performers when trying to influence consideration?
- Sites with high viewability and clicks
- Sites with low viewability and no conversions
- Audiences with many conversions and high costs per thousand impressions (CPMs)
- Sites with low volume, but high conversions
At its most basic, how do you optimize your campaign?
- Find out which components are best at getting the results you want, then update your campaign to favor those components.
- Find out which sites and apps bring the best response, then target more of them.
- Find out which creatives are most effective, then run more creatives like those.
- Find out which components are driving the most revenue, then update your campaign to favor these components.
- Find more certification exam answers
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