Just Answers - Google Bid Manager Optimization Assessment

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Just Answers - Google Bid Manager Optimization Assessment

Here you will find answers to the latest Google Bid Manager Optimization Assessment. Pass the exam easily!

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When optimizing to build awareness, what components should you optimize first?

  • Viewability, budget, and pacing
  • Spend, pacing, and frequency
  • Sites, creatives, and time of day
  • Audience, creatives, and brand

What is the most important factor to consider when evaluating viewability and ad position performance?

  • Whether the position was relative to the size of the screen
  • That you’re counting apps and sites equally
  • That below the fold inventory cannot also be “viewable”
  • That viewability and ad position data are measurable

When would you avoid setting your display insertion order’s pacing to “ASAP”?

  • To keep spend easy to track and report
  • When your unclaimed budget can be reclaimed by your advertising department
  • To ensure you always get some of the very best inventory, no matter when it was auctioned
  • When you want to ensure you don’t consume your budget too soon and miss valuable impressions
  • Geography
  • Demographics
  • Apps and URLs
  • Audience Lists

What’s an important consideration when excluding keywords of categories that you deem unsafe for your brand?

  • Doing so can significantly reduce the inventory your ads can appear with.
  • Categories change so frequently that they have an unpredictable effect on reach.
  • This can expand your reach to sites you do not intend.
  • It can be expensive to implement and maintain.

What’s a good frequency when your goal is to start raising awareness with new people?

  • Unlimited — make sure they remember your brand.
  • One per day — you’re just trying to meet new people.
  • Ten per day — spend some extra so they remember you.
  • Three per day — build awareness, but don’t waste budget on unneeded reintroductions.

You have an insertion order designed to get more customers to install your app. What is its goal?

  • Drive action
  • Create loyalty
  • Influence consideration
  • Build awareness

Which can be one of the most effective strategies for driving action?

  • Including the “Thank you” page in your first-party audience targeting
  • Setting the cost per action (CPA) goal 50 percent lower than your target CPA
  • Using recency targeting with first-party audience lists
  • Always targeting a filtered URL and app list based on where users have converted in the past

What is a key reason to check pacing for TrueView insertion orders right after launch?

  • To ensure TrueView ads always pace ahead because they are more profitable
  • To ensure the daily budget has been manually calculated correctly.
  • To ensure they have not been rejected due to ad policy
  • To ensure TrueView bids are not cost-per-view (CPV) because that could cause overspend

Manual optimizations to which components typically provide the greatest impact?

  • Loyalty, awareness, action, and consideration
  • Budget, pacing, geography, and inventory
  • Advertiser, campaign, insertion orders, and line items
  • Bids, frequency, site targeting, and creatives

What’s the best way to optimize for creatives with high click rates?

  • Bid higher for their entire insertion order.
  • Move them to their own line items and bid higher for them.
  • Update their visuals and messaging to make them even more compelling.
  • Add them to a blacklist so you can exclude them from bidding.

Why is defining a primary goal the first step of optimizing your online advertising campaign?

  • It’s the first field you fill out when starting a new campaign in Bid Manager.
  • Bid Manager’s optimization wizard uses it to configure the campaign to drive your goal.
  • It tells you how to configure your campaign to be effective until you have performance data to guide you.
  • Campaign budget is based on goal, from lowest when creating loyalty to highest for awareness raising campaigns.

Why would you look at an impression lost chart when making quick optimizations?

  • It shows how many clicks you’ve earned, and how many you are missing out on due to the bid.
  • It shows how many auctions you’re losing due to bids, budget, and frequency.
  • It shows potential spend based on the audiences targeted for the line item.
  • It’s an easy place to see all your bids.

What is the maximum amount Bid Manager will increase your bids when using bid multipliers?

  • 15x
  • 10x
  • 5x
  • 20x

What’s a promising way to increase your remarketing list’s potential impressions?

  • Group multiple audiences using AND logic
  • Decrease the frequencing setting
  • Include the audience that has been to the “Thank you” page
  • Include similar audiences

What’s a possible way to optimize toward a $10 cost per action (CPA) goal if your current CPA is $50?

  • Set the counting method to include only a percentage of the post-view clicks.
  • Set a $10 goal, and bid very high.
  • Set a $45 CPA, and then continue to lower it in $5 increments over time.
  • Set a CPA goal of $60, and then incrementally increase the goal over time.

How can the pacing metrics help you to optimize remarketing line items?

  • By showing you what inventory more spend might have acquired
  • By helping you ensure your bids and budgets are not limiting impressions won
  • By showing you specifically what pacing should be set at in the next flight
  • By helping you ensure the frequency settings do not cause impression loss

What is a way to improve your targeting when your goal is influencing consideration?

  • Increase targeting until the audience is under 1,000 users.
  • Bid up on the highest-performing audience lists.
  • Bid up on the sites with the highest cost per thousand impressions (CPMs) and the lowest number of clicks (because they’re guaranteed to be premium inventory).
  • Bid up on the audiences with the highest impressions.

Why would you use fixed manual bidding for a line item instead of leaving it to automated algorithmic bidding?

  • Because you have enough performance data and no longer need the algorithm to make estimates
  • Because you can factor in more variables than Bid Manager
  • You know the targeted audience is especially valuable and you want to make an extra effort to reach it.
  • To see if your intuition can beat the algorithm

What can you do to optimize in the final week of your campaign’s flight?

  • Delete any line items that don’t meet your cost-per-action (CPA) goal.
  • Make sure that the budget is spent in full on the highest-performing insertion orders.
  • Decrease all of your bids to ensure the best cost per thousand impressions (CPM).
  • Let auto-optimization handle the last week of the flight.

Which of the following is an example of low performers when trying to influence consideration?

  • Sites with high viewability and clicks
  • Sites with low viewability and no conversions
  • Audiences with many conversions and high costs per thousand impressions (CPMs)
  • Sites with low volume, but high conversions

At its most basic, how do you optimize your campaign?

  • Find out which components are best at getting the results you want, then update your campaign to favor those components.
  • Find out which sites and apps bring the best response, then target more of them.
  • Find out which creatives are most effective, then run more creatives like those.
  • Find out which components are driving the most revenue, then update your campaign to favor these components.