A marketing director wants to acquire a lot of exposure for a new product line that her company's launching. She understands that she can reach a significant portion of people on the internet with the help of a Display campaign. How could she achieve her marketing goal using a Display campaign?

A video summary of her product line will be automatically created by the system and placed on YouTube.

Google Maps will highlight her business along with the option for customers to see her product there.

Her ads will serve on website content related to her business or her customers' interests based on her targeting decisions

Her ads will appear above and below search results when people search for related keywords.

Certification program: 👉 Google Display Ads Certification Exam"

Explanation: The correct answer is ‘Her ads will serve on website content related to her business or her customers’ interests based on her targeting decisions.’ A Display campaign can help the marketing director achieve her goal of acquiring a lot of exposure for her new product line by serving ads on website content related to her business or her customers’ interests. Through the Google Display Network, advertisers can reach a vast audience across millions of websites, blogs, and apps where their target audience is likely to spend time. By utilizing targeting options such as contextual targeting, affinity audiences, and in-market audiences, the marketing director can ensure that her ads are displayed to users who are interested in her product line or relevant topics, increasing the likelihood of engagement and exposure. This targeted approach allows her to maximize the reach of her campaign and effectively promote her new product line to a wide audience on the internet, ultimately achieving her marketing goal of acquiring exposure for the new product line through the Display campaign. Therefore, serving ads on website content related to her business or her customers’ interests based on her targeting decisions is the correct strategy for achieving her marketing goal using a Display campaign.

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A marketing director wants to acquire a lot of exposure for a new product line that her company's launching. She understands that she can reach a significant portion of people on the internet with the help of a Display campaign. How could she achieve her marketing goal using a Display campaign?

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