Which of the following examples are suited for responsive display ads? (Select two)

A branding specialist wants the most creative control to decide how to combine their different images, text, and logos.

The head of digital marketing at an agency values performance over everything else.

An advertiser wants to create safer ads and reduce the risk of malware.

'A company needs to reduce its overhead for managing ad portfolios within ad groups and campaigns. '


Certification program: 👉 Google Display Ads Certification Exam"

Explanation: Responsive display ads (RDAs) are a dynamic ad format designed to adapt to various ad spaces, making them well-suited for situations where performance and efficiency are paramount. The head of digital marketing at an agency, who prioritizes performance over other considerations, would find RDAs beneficial due to their ability to optimize for conversions and engagement across different placements and audiences, thus maximizing campaign effectiveness. Additionally, RDAs are particularly advantageous for a company aiming to streamline ad management processes and reduce overhead costs associated with manually creating and optimizing multiple ad variations for different campaigns and ad groups. By leveraging RDAs, the company can efficiently generate a variety of ad combinations using its assets (images, text, logos) without the need for extensive manual intervention, ultimately achieving cost savings while maintaining advertising effectiveness. Therefore, both the option emphasizing performance objectives and the one highlighting the need for reduced overhead costs align with the benefits and capabilities of responsive display ads, making them the correct choices.

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