You're working in Display & Video 360 in preparation for a product launch. You want to discover publishers in the right type of business with space available for purchase on their websites. Where can you find these publishers?

In the creative module

In the report module

In the campaign module

In the inventory module

Certification program: 👉 Google Display and Video 360 certification exam

Explanation: To identify publishers suitable for a product launch in Display & Video 360, with available space for purchase on their websites, the appropriate module to explore is In the inventory module. This module provides insights and information about the available ad space on various publishers’ websites. Advertisers can use the inventory module to discover publishers that align with the right type of business and have the ad space suitable for promoting the upcoming product launch. By navigating within the inventory module, advertisers can efficiently evaluate and select publishers that best match their campaign goals, ensuring effective placement and visibility for the product on websites that cater to their target audience.

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Finding the Right Publishers for Your Product Launch in Display & Video 360

Launching a new product is an exciting venture for any business. However, the success of this endeavor largely hinges on your ability to effectively reach your target audience. In the realm of digital advertising, Display & Video 360 (DV360) stands out as a powerful tool for managing programmatic ad purchases, including the critical task of discovering and selecting the right publishers for your campaign. This blog post will guide you through the process of finding publishers within the right type of business and with space available for purchase on their websites, using DV360.

Understanding the Marketplace in DV360

DV360 offers a comprehensive marketplace that facilitates the discovery of publishers who have ad space available for purchase. This marketplace is not just a directory; it’s a dynamic environment where advertisers can explore, negotiate, and secure ad placements across a wide range of publishers’ websites. Here’s how to navigate this landscape:

Step 1: Accessing the Marketplace

To begin, navigate to the “Marketplace” section within DV360. This area is designed to help advertisers find and secure deals with content providers. It offers a wealth of information about each publisher, including audience demographics, available ad formats, and pricing models.

Step 2: Utilizing Filters for Targeted Searches

The key to finding the right publishers lies in effectively using the filters available in the Marketplace. You can filter publishers by categories that match your business type, ensuring that your ads appear in contexts that are relevant to your product. Filters for geographic location, content themes, and audience demographics allow you to narrow down your search to publishers who cater to your target audience.

Step 3: Evaluating Publisher Profiles

Each publisher in DV360’s Marketplace has a profile detailing their offerings. These profiles provide insights into the publisher’s audience size, engagement metrics, and the types of ad placements they offer. Reviewing this information is crucial for determining whether a publisher’s space aligns with your campaign goals.

Practical Insights and Personal Experience

From my personal experience working with DV360, the discovery and selection of publishers for a product launch campaign can significantly impact its success. Early in my career, I learned the importance of aligning the publisher’s audience with our target market. By focusing on publishers in specific business niches and with a proven track record of engaging our target demographic, we were able to increase our campaign’s click-through rates and conversion rates substantially.

Another practical insight is the value of exploring custom deals within the Marketplace. Beyond the standard offerings, many publishers are open to negotiating custom deals that can offer more favorable terms or unique ad placements tailored to your campaign needs. Engaging directly with publishers through DV360 facilitated the negotiation of several custom deals that were pivotal in maximizing the visibility and impact of our product launches.

Conclusion

Finding the right publishers for your product launch in Display & Video 360 requires a strategic approach, leveraging the platform’s Marketplace to discover and evaluate potential partners. By using the available tools and information to conduct targeted searches and by considering custom deals, advertisers can secure ad placements that will effectively reach their desired audience.