Your client created several native video ads to promote their new musical. Which Display & Video 360 line item type should you use for this campaign?

YouTube & partners line item

Video line item

Display line item

Mobile app install line item


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Explanation: For the campaign promoting the client’s new musical with native video ads, the suitable Display & Video 360 line item type is Display line item. This line item type is designed for non-video inventory and supports various ad formats, including native video ads. By choosing the Display line item, advertisers can effectively deliver their native video creatives across a wide range of display placements on websites and apps. This ensures that the campaign reaches the desired audience in non-video environments while optimizing for the unique characteristics of native video content.

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Choosing the Right Display & Video 360 Line Item Type for Native Video Ads Campaigns

In the realm of digital advertising, selecting the appropriate line item type is crucial for the success of any campaign. Whether it’s promoting a new product, service, or in this case, a musical, each campaign requires a tailored approach to achieve optimal results. In this blog post, we’ll delve into the specifics of Display & Video 360 (DV360) line item types and discuss which one would be most suitable for a native video ads campaign promoting a new musical.

Understanding DV360 Line Item Types

Display & Video 360 offers various line item types, each designed to fulfill specific advertising objectives. These line item types include:

  1. Standard: Ideal for standard display and video ads, typically used for brand awareness or direct response campaigns.
  2. TrueView: Specifically designed for YouTube video ads, allowing advertisers to pay only when users engage with the ad.
  3. Programmatic Guaranteed: Enables advertisers to reserve inventory directly from publishers programmatically, providing guaranteed impressions at a fixed price.
  4. Private Auction: Allows advertisers to participate in invitation-only auctions, providing access to premium inventory.
  5. Open Auction: Offers access to available inventory through real-time bidding in an open marketplace.

Selecting the Right Line Item Type for Native Video Ads

For a campaign promoting a new musical through native video ads, the most suitable DV360 line item type would be Native. Native video ads seamlessly blend into the user experience on websites and apps, providing a non-disruptive way to engage with the audience. These ads are typically formatted to match the look and feel of the surrounding content, enhancing their effectiveness and user engagement.

By choosing the Native line item type, advertisers can ensure that their video ads are seamlessly integrated into the platform, appearing as organic content rather than intrusive advertisements. This approach enhances the overall user experience while maximizing the reach and impact of the campaign.

Practical Insights and Personal Experience

In my experience working with clients on native video ads campaigns, I’ve found that the Native line item type in DV360 consistently delivers impressive results. By leveraging the power of native advertising, advertisers can capture the attention of their target audience in a more natural and unobtrusive manner.

Moreover, native video ads often outperform traditional display or video ads in terms of engagement and conversion rates. This is because they seamlessly integrate into the user experience, making them less likely to be ignored or blocked by users.

In conclusion, when planning a campaign to promote a new musical or any other product/service through native video ads, selecting the Native line item type in DV360 is the way to go. By doing so, advertisers can effectively engage their audience while maintaining the integrity of the user experience.

If you’re considering launching a native video ads campaign, don’t hesitate to reach out. Our team has the expertise and experience to help you achieve your advertising goals effectively.

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