Your company is launching a campaign for a new car model. They want to create an immersive 3D format that uses their existing 3D car models. What Display & Video 360 ad format should you use?





Certification program: 👉 Google Display and Video 360 certification exam

Explanation: The correct option for creating an immersive 3D format using existing 3D car models in the context of Google Display and Video 360 certification is Swirl. Swirl is a 3D interactive ad format that allows users to explore and engage with a product from different angles. It is particularly suitable for showcasing products with intricate details, such as a new car model. This format provides an immersive experience by allowing users to rotate, zoom, and interact with the 3D content, enhancing their engagement with the ad. Swirl ads can be a powerful tool for promoting the new car model and capturing the audience’s attention through a more dynamic and visually appealing presentation.

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Creating Immersive 3D Ads for Your New Car Model Campaign with Display & Video 360

In the ever-evolving landscape of digital advertising, capturing the attention of consumers and providing them with engaging and immersive experiences is essential for driving brand awareness and conversions. With the advent of advanced technologies, such as 3D rendering and interactive formats, advertisers now have the opportunity to create captivating ad experiences that resonate with their audience. In this blog post, we’ll explore how Display & Video 360 (DV360) enables advertisers to leverage immersive 3D ad formats for campaigns, along with practical insights and personal experiences in this domain.

Understanding 3D Ad Formats in DV360

Display & Video 360 offers various ad formats, including standard display ads, video ads, and rich media ads. For advertisers looking to create immersive 3D ad experiences, the most suitable format to use is Google Swirl.

Google Swirl is an interactive 3D ad format that allows advertisers to showcase their products from all angles, enabling users to explore and interact with the ad in real-time. By leveraging existing 3D models of the new car model, advertisers can create visually stunning ad experiences that immerse users in the product and drive engagement.

Practical Insights and Personal Experience

In my experience working with clients on campaigns for new car models, leveraging immersive 3D ad formats such as Google Swirl has proven to be highly effective in capturing the attention of potential buyers. By providing users with the ability to rotate, zoom in, and interact with the car model, advertisers can offer a more engaging and memorable ad experience, ultimately leading to increased brand awareness and consideration.

Furthermore, incorporating 3D ad formats into campaigns can help differentiate brands from competitors and showcase the innovative features and design of the new car model in a compelling way. Whether it’s highlighting the sleek exterior design, luxurious interior features, or advanced technology components, 3D ads allow advertisers to showcase the product in its best light and leave a lasting impression on viewers.

In conclusion, when launching a campaign for a new car model and aiming to create immersive and engaging ad experiences, leveraging 3D ad formats such as Google Swirl in Display & Video 360 is the way to go. By offering users interactive and visually captivating ad experiences, advertisers can effectively showcase the unique features and benefits of the new car model and drive engagement and conversions.

If you’re planning to launch a campaign for a new product and want to explore immersive 3D ad formats, our team is here to help. Contact us today to learn more about how we can leverage Display & Video 360 to create compelling ad experiences that resonate with your audience and drive results.

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