Why might you want to import Google Analytics conversions to Google Ads?

To provide Google Ads access to data that helps optimize bids

To view historical data from before the import

To let first-party data be sent from websites

To link accounts in Google Analytics without auto-tagging


Certification program: 👉 Google Ads Measurement Certification Exam"

Explanation: Importing Google Analytics conversions to Google Ads is essential primarily for providing Google Ads access to data that aids in bid optimization. This option is correct because by importing conversions from Google Analytics, advertisers can leverage valuable insights from user behavior and conversion patterns captured by Google Analytics, which can then be used within Google Ads for more informed bidding strategies. This integration allows Google Ads to tap into a broader set of data beyond its own platform, including details on user engagement, conversion paths, and attribution modeling, enabling advertisers to optimize bids based on a deeper understanding of user intent and performance across various channels and touchpoints. Importing conversions also facilitates better alignment between marketing efforts tracked in Google Analytics and advertising campaigns managed in Google Ads, ultimately leading to more effective bid management and improved campaign performance. The other options listed—viewing historical data from before the import, letting first-party data be sent from websites, and linking accounts in Google Analytics without auto-tagging—do not directly address the primary purpose of importing Google Analytics conversions to Google Ads, which is to enhance bid optimization through access to additional data sources.

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