Your client owns a manufacturing business that makes specialized hiking and rock-climbing gear. They're a small player in the market, but are ready to scale the business. Which two Google Ads campaign types could your client use to increase the brand's exposure and reach audiences interested in hiking and rock climbing across the web?

Performance Max

Discovery

Video

Certification program: 👉 Google Search Ads Certification Exam"

Explanation: In order to increase brand exposure and reach audiences interested in hiking and rock climbing across the web, your client, who owns a manufacturing business specializing in such gear, can leverage two specific Google Ads campaign types: Performance Max and Discovery. The Performance Max campaign type is well-suited for small players in the market looking to scale their business as it leverages Google’s machine learning algorithms to automatically optimize bids, placements, and ad formats across various Google networks, such as Search, Display, YouTube, and Discover. This comprehensive approach ensures maximum exposure and reach to relevant audiences interested in hiking and rock climbing, allowing the client’s ads to appear across a wide range of platforms where potential customers are likely to engage. Additionally, the Discovery campaign type is ideal for reaching users across Google properties like YouTube’s Home and Watch Next feeds, Gmail’s Promotions and Social tabs, and the Discover feed on the Google app’s home screen. This campaign type enables your client to showcase their specialized hiking and rock-climbing gear to users who are actively exploring content related to their interests, thus increasing brand visibility and attracting potential customers. By strategically deploying these two campaign types, your client can effectively expand their brand’s exposure and reach, ultimately driving growth and success in the market.

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