What can performance marketing help a business do? Select all that apply.

Refine marketing and sales strategies

Determine if specific marketing goals have been achieved

Support brand recognition

Enhance brand credibility

Certification program: 👉 Google Digital Marketing & E-commerce Professional Certificate (Coursera)

Explanation: Refine marketing and sales strategies: Performance marketing is instrumental in refining strategies by providing measurable insights into the effectiveness of marketing and sales efforts. The data obtained allows businesses to optimize and adjust their approaches for better results. Determine if specific marketing goals have been achieved: Performance marketing involves tracking key performance indicators (KPIs) to evaluate the success of marketing goals. It helps businesses assess whether they have met their objectives and provides actionable data for future planning. Support brand recognition and enhance brand credibility are not directly associated with performance marketing. While performance marketing focuses on measurable outcomes and strategy refinement, brand recognition and credibility often involve broader brand-building activities and may not be solely tied to specific performance metrics.

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