What is the term for any communication method or platform a business can use to reach its target audience online?

Target strategy

Online sales

Digital channel

E-commerce


Certification program: 👉 Google Digital Marketing & E-commerce Professional Certificate (Coursera)

Explanation: The term for any communication method or platform a business can use to reach its target audience online is a digital channel. Digital channels encompass a wide range of online avenues through which businesses can engage with their target audience. This includes social media platforms, email marketing, search engines, websites, and various other online channels. These digital channels serve as vehicles for businesses to convey messages, promote products or services, and establish a meaningful online presence. Leveraging the right digital channels is crucial in designing an effective online marketing strategy, ensuring that businesses can connect with their audience in a targeted and impactful manner across the vast landscape of the internet.

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