Which of the following are examples of earned media? Select all that apply.

Positive press coverage

Written reviews

Paid search ads

Social media accounts


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Explanation: Earned media includes positive press coverage and written reviews. These forms of media are gained through organic, unpaid efforts rather than direct payment. Positive press coverage involves unbiased recognition and reporting by media outlets, contributing to the brand’s credibility. Written reviews are opinions and testimonials voluntarily shared by customers or critics based on their experiences. Both earned media types are valuable as they reflect the genuine perceptions of the audience, fostering trust and credibility. On the other hand, paid search ads and social media accounts fall under owned and paid media, respectively, as they involve direct investments and control by the brand or individual.

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