Which of the following best describes the conversion stage of the marketing funnel?

The process to build a potential customer’s interest in your product or service

The process to get a potential customer to take a desired action

When customers become repeat customers and brand advocates

When a potential customer first becomes aware of the product or service


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Explanation: The conversion stage of the marketing funnel is best described as the process to get a potential customer to take a desired action. In this stage, the focus shifts from creating awareness and consideration to encouraging the potential customer to make a specific commitment or action, such as making a purchase, filling out a form, or subscribing to a newsletter. The conversion stage is critical in turning leads into customers by guiding them through the final steps before a transaction occurs. Unlike the other options that describe different stages of the marketing funnel, the conversion stage specifically centers on prompting the potential customer to move beyond consideration and actively engage with the brand.

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