Which of the following processes provides information about customer behaviors from measurable results of marketing campaigns that could lead to an effective launch of a new product?

Performance marketing

Narrative context

Brand marketing

Data storytelling


Certification program: 👉 Google Digital Marketing & E-commerce Professional Certificate (Coursera)

Explanation: Performance marketing is the correct answer. Performance marketing involves the use of measurable and quantifiable results to assess the effectiveness of marketing campaigns. By analyzing data and metrics, businesses can gain insights into customer behaviors, preferences, and the success of their marketing efforts. In the context of launching a new product, performance marketing allows for the evaluation of campaign performance, helping marketers understand what works and what doesn’t. This data-driven approach enables informed decision-making, optimization of strategies, and the ability to allocate resources effectively for a successful product launch. Unlike narrative context, brand marketing, or data storytelling, performance marketing emphasizes the importance of measurable outcomes in assessing and enhancing marketing campaign effectiveness.

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