Which of the following strategies helps to turn customers into loyal brand followers?

Change the product or service page copy

Create a rewards program

Improve the checkout process

Pay an influencer to promote the business

Certification program: 👉 Google Digital Marketing & E-commerce Professional Certificate (Coursera)

Explanation: Create a rewards program is a strategy that helps turn customers into loyal brand followers. By offering incentives, discounts, or exclusive perks through a rewards program, businesses encourage repeat purchases and foster a sense of loyalty among customers. This strategy not only enhances the overall customer experience but also builds a long-term relationship between the brand and its consumers. Unlike options such as changing product or service page copy, improving the checkout process, or paying an influencer for promotion, a rewards program specifically focuses on cultivating loyalty by providing tangible benefits to customers who consistently choose the brand.

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